About Branded URLs

A branded URL is simply a URL that is comprised of deliberately selected text.

Branded URLs are sometimes preferred for marketing purposes, as they are often used in place of a more technical URL with one that has more immediate, direct or memorable meaning to the consumers using the URL.

Creating a Branded URL

1. Determine what web address the customer wants created - such as custom.webaddress.com
   
   
   
2. Create custom.webaddress.com entry in the DNS of the property website address.
   
   
   
3. Point that new entry to the following b4checkin IP: 199.184.144.45
   
   Note: The IP address could change depending on what the property is using for a DOS attack service.
   
   
   
4. The property must purchase an SSL for custom.webaddress.com
   
   The SSL Certificate must use at least sha256 (2048 bit encryption) and be from a reputable certificate authority such as GoDaddy, VeriSign, Thawte, etc.
   
   
   
5. The property must send the SSL they purchase, with the private key and the intermediate certificate to b4checkin.