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About Data & Decisions for b4feedback Implementation


All of the following decisions or information is needed to build and launch your new b4feedback opinion survey.

If you have questions about any of these items, please get in touch with your b4checkin Account Manager.



Survey Content

Pre-Existing Survey

If you have any existing guest feedback survey, either on paper, or in a different system, decide if you wish to base your new survey directly upon it, or if you wish to revise that existing survey to create improvements.

Please forward your finalized survey to your b4checkin Account Manager.

Based upon best practices, we may have recommendations on question verbiage or format, to ensure you get the most value from the reports available in b4feedback.

Survey Content from Scratch

If you not have an existing survey, we can draft recommended questions for you to approve; you just need to let us know what specific aspects of your operation and your guest experience you would like your survey to probe.

We are able to prepare a draft for your review based upon the services described on your website.

Please let your Account Manager know what approach you wish to take to create your survey content.



From Address


Please specify a valid & monitored email address from which survey invitations are to be sent.

This address will be visible on the invitation, and if the recipient hits reply in order to provide feedback, the reply - rather than going into the survey system, will go to this address.

It is best to create a dedicated address for surveys such as feedback@ or howdwedo@ or myexperience@ or service@ or something similar.

Do not use a personal address that will have a holiday out-of-office auto-responder attached to it during vacations.



Invitation Signature


Please specify the full name and title of the individual whose signature is to appear on emailed invitations and auto-responses.

An example of our standard signature format on survey-related correspondence:


Susan Smith | Front Office Manager | Hotel Name



Welcome Page Avatar


Please provide a head shot for the survey welcome page, in .jpg format, along with name and title. This is normally the same person whose signature appears on the invitation.

You can see a sample of how this headshot is displayed at

http://book.b4checkin.com/feedback/survey_anon.aspx?hid=2&sid=10



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